As candidates, pundits and supporters boast about and feverishly agonize over polling numbers in hopes of predicting the next president, perhaps their attention would be better spent checking receipts at a local costume store.
Dating back to Richard Nixon’s presidential run, the candidate whose Halloween mask sells the most is far more likely to win the election.
If that trend continues, Election Day could be frightening for Hillary Clinton voters. According Savers/Value Village, Donald Trump masks are outselling Clinton mask s by 7 percentage points, as the Deluxe Trump mask’s sell-through is at 76 percent while the Deluxe Clinton masks are selling at 69 percent.
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